Marketing Resources
1. Google Analytics (GA) - Google Analytics focuses on visitor behaviors. It helps you learn about your visitors, where they are located, and how they interact with your website. There is a tremendous amount of information within Google Analytics. I try to keep it simple. I like to look at three things.
1. The number of visitors to a site
2. The bounce rate
3. Time on site
https://marketingplatform.google.com/about/analytics/
2. Google Search Console (GSC) - Google Search Console focuses on SEO and website traffic. It helps you monitor your website's performance.
https://search.google.com/search-console/about
3. Google Business Profile (GBP) - Google Business Profile helps with local search and reviews.
https://www.google.com/business/
4. Call Rail - Call Rail is about call tracking and marketing analytics. Google Analytics is great. Google Search Console is great. Google Business Profile is great. However, at the end of the day did our marketing make our phone ring? We use Call Rail to track our phone calls.
https://www.callrail.com/
5. Optimizely - A/B Testing software. With A/B testing the sky is the limit. It's what AI is all about and why it is unstoppable.
https://www.optimizely.com/
6. Search Engine Journal - Great reference for general digital marketing information.
https://www.searchenginejournal.com/
7. Bright Local - Local SEO and Search Rankings, Citations, and Google Business Profile
https://www.brightlocal.com/
8. SEMRush - Software with more than 55 tools used to help with SEO, competitor research, content marketing, PPC, and social media. SEMRush offers phone support which can save you a tremendous amount of time. They are a reliable company. They offer a free trial.
https://www.semrush.com
9. SurferSEO - Great, easy-to-use Software for creating highly SEO-optimized articles that rank. With SurferSEO, you can easily delegate the writing of articles.
https://surferseo.com/
10. Ahrefs - All-in-one software for SEO. Ahrefs is good with link building. They do not offer phone support.
https://ahrefs.com/
11. Backlinko - SEO. Content Marketing. and Link Building. Started by Brian Dean. Brian is known for writing outstanding definitive guides.
https://backlinko.com/
12. Neil Patel - Neil writes a great digital marketing blog. He owns NP Digital and Answer the Public.
https://neilpatel.com/
13. Answer The Public - Find out the questions that people are asking.
https://answerthepublic.com/
14. Page Speed Insights - This is a Google Product that helps to analyze your website. It gives you numbers for: Performance, Accessibility, Best Practices, and SEO.
It tells you if your website is coded properly.
Proper coding is like proper grammar in English class. Proper coding is an important ranking factor.
Normally Google will not tell you how they rank websites. There are over 200 ranking variables. Page Speed Insights tells you specifically what needs to be done to improve the ranking of your website.
Whoever designs your website, I would insist that it be properly coded.
To be properly coded, your website must pass "Core Web Vitals."
All "Performance Metrics" are ideally in the green.
Performance Metrics are measured in red, yellow, or green.
https://pagespeed.web.dev/
15. NitroPack - Nitro Pack is software that helps your website's "Performance Metrics." It helps your site to load quickly and corrects coding problems.
https://www.nitropack.io
16. CloudFlare - CloudFlare helps your website's "Performance Metrics." It helps to make your website secure and fast.
https://cloudflare.com
17. GoDaddy - A source for buying domain names. They also host domains.
https://godaddy.com
18. Amazon Web Services - Amazon hosts websites plus at least 100 additional products.
https://aws.amazon.com/
19. Word Counter - Software to count the number of words in an article. It also calculates the number of 'keywords" or "keyword" density. The ideal keyword density is debatable. There is no magic number of keywords. You will hear recommendations of 1% to 5%. The ideal number of keywords is what you would use in a normal conversation.
https://wordcounter.net/
20. Goldie Agency - The Goldie Agency was started by Julian Goldie to help businesses build legitimate links. You pay based on each link that they get for you. Link building is a tricky business. You have to be careful when you hire a link-building company. There are link-building companies that try to "spam" the system.
https://goldstarlinks.com/
21. Link Whisper - Software that helps with internal link building.
https://linkwhisper.com/
22. Hotjar - Software that uses heat maps and recordings to monitor the behavior of visitors to your website.
https://www.hotjar.com/
23. Schema.org - Schema Markup is coding that helps search engines to understand what your website is about.
https://schema.org/
24. Grammarly - Grammarly really helps with writing. It checks grammar, spelling, and punctuation etc. I like the paid version much better than the free version.
https://grammarly.com
25. Upwork - Hire freelancers.
https://www.upwork.com
26. Vanta Studios - High-end video and photography.
https://vanta.studio/